Case Collection
Client
Case Collection
Location
London, Uk
Year
2024
Info
Artful phone cases and accessories that look refined, protect beautifully, and respect the planet. Art you’ll love. Protection you can trust.
BRAND IDENTITY
Building the brand
With the brand purpose established, I crafted the name and visual identity. The name takes inspiration from the art world; treating every case as a curated piece rather than a commodity. Using "refined responsibility" to ignite ideas, a visual system was created with a deep oceanic palette, timeless serif typography, and an interlocking mark representing the circular nature of their recycled materials.
PACKAGING DESIGN
Unboxing the experience
With the "gift-worthy" ethos established, I crafted the structural packaging design. The box takes inspiration from high-end jewelry cases; treating the phone case as a precious artifact to be revealed rather than a utility. Using "tactile elegance" to ignite ideas, an unboxing experience was created with a textured navy exterior, patterned monogram tissue, and a ribbon-pull drawer that balances premium aesthetics with responsible materials.
Art Direction
Directed a 300+ SKU Art catalogue
Collaborating with designers to curate trend-led collections and maintain brand cohesion
LAUNCH
Bringing the brand to the world
Designed end-to-end Shopify layouts and PDPs, utilizing data to optimize user journeys and improve add-to-cart metrics.
Multi-Channel Digital Creative
Bringing it all to life
Design high-impact digital assets including CRM email templates (Klaviyo), Social Media assets, and Google PMax campaigns, ensuring a premium and consistent aesthetic.
