Casebellé
Client
Casebellé
Location
London, United Kingdom
Year
2024
Info
Timeless design, built with intention. I designed Casebellé’s visual identity to reflect the brand’s quiet luxury through geometric precision, rich color, and tactile warmth. The monogram, color palette, and typography were crafted to feel modern yet timeless across every touchpoint.
NamIng & VISUAL IDENTITY
Building the brand
Timeless design, built with intention. I designed Casebellé’s visual identity to reflect the brand’s quiet luxury through geometric precision, rich color, and tactile warmth. The monogram, color palette, and typography were crafted to feel modern yet timeless across every touchpoint.
PACKAGING DESIGN
Designed for the unboxing ritual
To carry the visual system beyond the product, I developed packaging that feels collectible and calm. The drawer box in deep green and terracotta, custom tissue wrap, and monogrammed seal work as a single language, in color, tactile in finish, and precise in execution. It’s designed to elevate the moment of unboxing and reinforce the brand in the smallest interactions.
CONVERSION OPTIMIZED WEBSITE DESIGN
Elevating the online experience
I extended the brand’s design system into a conversion‑optimized Shopify store. Using a blend of strategic layout, engaging visuals, and UX‑led simplicity, the site delivers a premium, high‑performing experience that mirrors Casebellé’s aesthetic values while driving real sales outcomes.
COLLATERAL DESIGN
Designing for engagement and reach
From campaign emails to social media content and ad visuals, I extended the brand system into digital collateral that balances aesthetic cohesion with conversion performance. Each asset was crafted to maintain consistency while adapting to the tone and rhythm of each platform.
PHOTOGRAPHY DIRECTION
Designing the visual language
I directed photography to reflect Casebellé’s quiet luxury through clean composition, warm lighting, and tactile detail. Each image highlights form, finish, and materiality inviting viewers to feel the craftsmanship beyond the screen. The result is a cohesive visual narrative that balances lifestyle storytelling with refined product focus.
